Joe Rogan has signed an exclusive deal with Spotify, which will see his podcast, The Joe Rogan Experience, disappear from all other platforms.via BBC
Cue a bunch of low to mid level podcasters who will now flock to Spotify in chase of the big bucks. What they don’t realize:
- He was making out like gangbusters with advertisement on the open web
- His audience numbers will plummet
- He probably could’ve made more money with a subscription model on the open web, retaining his audience and full control
- Spotify doesn’t care about you or the open web; they care about people signing up to their service to have a massive user base which creates leverage so they can negotiate better with the music labels because streaming music is a fucking racket.
But money wants more money, because money is lonely.